Design QuestionnaireThis form helps inform the direction to take with your tone and voice Name * First Name Last Name Email * What is your company name? Can you describe your business? If you had to describe your business in one word, what would it be and why? Who are your main competitors? What sets your company apart from the competition? What services or products do you provide? Who is the primary target audience? Their age group? Gender? Location? How do most of your customers find out about your company? If applicable, How do you plan to communicate with your target audience? What are the values and/or mission statement of your company? What three attributes would you like your target audience to think of when they look at your new branding? Choose which word from each pair is a better fit for your brand: Traditional or modern? Friendly or corporate? High end or cost effective? What color/s palette/s do you like and why? Where will the logo mainly be used? Print, web, etc? In your opinion, what defines a successful logo? Are there any restrictions to consider when designing the new logo? Is there anything that must be included, like existing brand elements, words or icons? Looking at other people's branding, what logos do you like and why? Are there any logos that you particularly dislike and why? Do you have a deadline that needs to be considered Is there anything else you'd like to add that we haven't already covered? Thank you!